What is Specialty Coffee?
Today we focus in on specialty coffee: what it is, what it isn't, and why we choose to auction it exclusively.
Specialty coffee, simply put, is the highest grade coffee available, only about 4% of world production qualifies as specialty coffee. To be labeled "specialty" a coffee must score 80+ out of 100 points on the coffee scale. In order to score highly, farmers need to take good care of their coffee bushes and be sure to only pick the red ripe cherries rather than bulk picking regardless of ripeness. Those who cup (taste test) coffee are grading on many different aspects, including flavor, uniformity, aroma, uniqueness, aftertaste and much more. There is so much work that goes into creating specialty coffee, but the flavor, body, and quality is unmatched.
Specialty coffee is NOT this vague, elite, out of reach, and out of touch snobby concept. At Zabuni, we believe it's simply using better ingredients (beans) and precise methods to make a really good cup of coffee for everyone! You don't need to throw away your traditional coffee maker and become someone who only does a pour over or buy an expensive espresso machine to enjoy the goodness of specialty coffee. We guarantee you will know the difference between freshly roasted specialty coffee and your $4/gallon, stale, pre-ground, big-box-store coffee. Hardworking Farmer's, nurse's, first responders, trucker's, college students, mom's and dad's everywhere, EVERYONE that drinks a cup or two a day deserves this simple affordable pleasure, a really good cup of specialty coffee.
Zabuni has decided to exclusively auction specialty coffee for a couple reasons.
1) Specialty coffee pays farmers more and gives them more say and control of the direct trade process, which is not the case with the conventional supply chain of coffee. Specialty Kenyan coffee is an exceptional product, and in areas like this that are perfect for growing high altitude coffee, farmers will be motivated to go the extra mile.
2) Only offering specialty coffee at auction sets Zabuni's tone on ethical sourcing, quality coffee and direct trade for roasters looking to purchase and foment working relationships directly with farmers. For starters the ethical aspects of sourcing are second to none, it is direct trade done right and effectively, basically the coffee simply goes from the farmer-Zabuni-roaster whereas the conventional process is Farmer-marketer-Auction-Dealer-importer- roaster. Additionally, due to the shortened supply chain and better efficiency, roasters get Kenyan coffees for 20-30% less while farmers can make 40% or more than they previously have.